Workshops

Sessions that prioritize your organization’s goals, challenges, and priorities—with regional and national data highlighting relevant trends.

We provide the data you need to stay ahead of the curve.

We offer a variety of customized presentations and workshops to help you tackle the challenges facing your organization, and work in partnership to deliver information in formats that best fit your needs.

At this time, all engagements are being conducted virtually. 

Full-Day Workshop

Full-day workshops typically run between 6 and 8 hours (with breaks). Each session is customized with regional and national data highlighting relevant trends. Topic areas and the day’s agenda are constructed in consultation with the organization based on key areas of interest or unique challenges and opportunities. Workshops are most suitable for groups of 12 to 40, though larger or smaller groups can be accommodated with modifications.

Full-day workshops generally cover four key areas of interest and discussion.

Fee: Starting at $9,500 USD. Currently, all workshops are being conducted virtually. 

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Popular topics for full-day workshops include, but are not limited to:

  • Changes in audience expectations during the COVID-19 pandemic (safety, digital engagement, etc.)
  • Key trends and challenges facing specific cultural organization types
  • How an organization’s mission secures engagement, and how to maximize this
  • Understanding and alleviating barriers to attendance for new audiences
  • How to activate audiences and get them to return
  • The importance of digital engagement in securing attendance
  • Critical trends in marketing and communications
  • Insight into improving the onsite experience and visitor satisfaction
  • What impacts an organization’s reputation and why it matters
  • Membership and donor engagement trends
  • Trends in engaging millennial audiences
  • Identifying cognitive biases and becoming a data-informed organization

Half-Day Workshop

Half-day workshops typically run between 4 and 5 hours (with breaks). Each session is customized with regional and national data highlighting relevant trends. Topic areas and the day’s agenda are constructed in consultation with the organization based on key areas of interest or unique challenges and opportunities. Workshops are most suitable for groups of 12 to 40, though larger or smaller groups can be accommodated with modifications.

Half-day workshops cover two key areas of interest and discussion.

Fee: Starting at $6,500 USD. Currently, all workshops are being conducted virtually. 

Request Workshop

Popular topics for half-day workshops include, but are not limited to:

  • Changes in audience expectations during the COVID-19 pandemic (safety, digital engagement, etc.)
  • Key trends and challenges facing specific cultural organization types
  • How an organization’s mission secures engagement, and how to maximize this
  • Understanding and alleviating barriers to attendance for new audiences
  • How to activate audiences and get them to return
  • The importance of digital engagement in securing attendance
  • Critical trends in marketing and communications
  • Insight into improving the onsite experience and visitor satisfaction
  • What impacts an organization’s reputation and why it matters
  • Membership and donor engagement trends
  • Trends in engaging millennial audiences
  • Identifying cognitive biases and becoming a data-informed organization

Board of Directors Workshop

Intended specifically for board members and trustees, these interactive presentations share trend data with topic areas tailored specifically to the individual organization’s questions and/or challenges. Each session is customized based on key questions, challenges, or areas of interest for the organization, with regional and national data highlighting relevant trends. These workshops tend to contain one topic focus and are directed toward executive leaders and board members.

Fee: Please inquire. Currently, all workshops are being conducted virtually. 

Request Workshop

Popular topics include, but are not limited to:

  • Changes in audience expectations during the COVID-19 pandemic (safety, digital, etc.)
  • Key trends and challenges facing specific cultural organization types
  • Trends around building expansions and attendance
  • Marketing priorities in post-pandemic recovery
  • How an organization’s mission secures engagement, and how to maximize this
  • Understanding and alleviating barriers to attendance for new audiences
  • The importance of digital engagement
  • Critical trends in marketing and communications
  • Insight into improving the onsite experience and visitor satisfaction
  • What impacts an organization’s reputation and why it matters
  • Trends in engaging millennial audiences

Trends Exploration Workshop

Whether a deeper dive on a specific area of interest or an overview of key trends, we work with entities to design these 120-minute sessions to best meet the needs of an organization, group, or association. These presentations include data cut specifically for an entity’s region and/or area of interest from the National Awareness, Attitudes, and Usage Study.

Fee: Starting at $5,000 USD. Currently, all presentations are being conducted virtually. 

Request Workshop

Popular topics include, but are not limited to:

  • The visitor engagement cycle and how to encourage attendance and endorsement
  • Overcoming cognitive biases to be a data-informed organization
  • Attendance trends and industry challenges
  • Key findings to increase visitor satisfaction
  • The importance of connection in visitation and support
  • The role of an organization’s mission in motivating behavior and attendance
  • Usage and impacts of onsite and offsite technologies
  • Overcoming the perception of “nothing new to do or see” and the major exhibit cycle
  • The importance of front-of-house staff members in the onsite experience
  • Emerging trends in membership
  • The data-informed role of social media in onsite and offsite engagement

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