We don’t guess. We know. 

We help cultural executives develop business and audience engagement strategies based on high-confidence data.

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With research from the National Awareness, Attitudes, and Usage Study, the largest continuous survey of perceptions and behaviors concerning museums, zoos, aquariums, symphonies, and other cultural organizations in the United States, Canada, and Western Europe, IMPACTS Experience minimizes the uncertainty and risks associated with audience engagement.

Leaders of museums and other cultural organizations face new behavioral trends and shifting demographics. Our high-confidence research helps executives take action to create sustainable business strategies that maximize engagement, increase attendance, ensure continuing support, and promote long-term solvency.

Survey respondents and counting

Organizations monitored

Days of data collection per year

Relevant Ongoing Analysis

On Know Your Own Bone, subscribers receive exclusive twice-monthly articles with data and analysis to help optimize mission execution and financial sustainability and inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations.

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Research Methodology with Actionable Data

With research from the largest ongoing survey of perceptions and behaviors surrounding cultural organizations in the U.S. and data from 224 cultural organizations, IMPACTS Experience removes the guesswork and uncertainty involved in successfully engaging audiences.

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Engaging Talks and Interactive Discussions

Keynotes, lectures, webinars, full-day, half-day, and board workshops explore trends, challenges, and opportunities with data developed specifically for your needs.

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