We don’t guess. We know.
High‑confidence intelligence and advisory for the institutions that shape cultural life — built on audience behavior, market research, and the economics of attention.
With research from the National Awareness, Attitudes, and Usage Study, the largest continuous survey of perceptions and behaviors concerning museums, zoos, aquariums, symphonies, and other cultural organizations in the United States, Canada, and Western Europe, IMPACTS Experience solves for executive uncertainty — translating large‑scale behavioral intelligence into practical strategy for cultural leaders.
Survey respondents and counting
Organizations monitored
Days of data collection per year
Relevant ongoing analysis
On Know Your Own Bone, subscribers receive exclusive twice-monthly articles with data and analysis to help optimize mission execution and financial sustainability and inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations.
Research methodology with actionable data
With research from the largest ongoing survey of perceptions and behaviors surrounding cultural organizations in the U.S. and data from 224 cultural organizations, IMPACTS Experience removes the guesswork and uncertainty involved in successfully engaging audiences.
Outcomes-defined engagements
We align our unique scientific assets with your strategic imperatives to answer critical institutional questions, from what attendance patterns will look like over the next three years to what admission strategies maximize revenue without compromising mission.
