Data Services

High-confidence intelligence to inform your organization’s strategies and goals.

We can help you become a data-driven organization by revealing what is happening in the marketplace, who isn’t visiting (but might), and how your organization is perceived by visitors and non-visitors.

Awareness, Attitudes, and Usage Study

Measure changes in your market’s attitudes, behaviors, and perceptions over time. Learn more

Feasibility and Market Potential Analysis

Understand your institution’s engagement potential for the near term and beyond. Learn more

Pricing Study


Determine your optimal pricing conditions for admission and membership. Learn more


Concept Assessment


Test ideas for new programs, exhibits, or advertising campaigns. Learn more


Connect with us about our services and resources for cultural institutions.

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