ROAS360™ by IMPACTS
The future of attribution intelligence.
Revolutionizing digital marketing measurement in the privacy-first era
ROAS360™ by IMPACTS is the industry’s first unified Bayesian framework for multi-modal attribution that solves the most complex challenges facing digital marketers today. As privacy regulations reshape the advertising landscape and customer journeys become increasingly fragmented, ROAS360™ delivers unprecedented accuracy and actionable insights to optimize your advertising investments.
The Challenge We Solve
Digital advertising attribution has reached a critical inflection point. Traditional methods – from simple last-click models to platform-specific algorithms – fail to capture the true complexity of modern customer journeys.
With iOS 14.5, GDPR, and the impending cookie-less future creating systematic data gaps, marketers are flying blind, making multi-million-dollar decisions based on incomplete and biased information.
The costly reality:
- Traditional attribution methods suffer from 30-50% accuracy gaps
- Platform-specific models optimize for platform interests, not advertiser ROI
- Privacy changes have created systematic blind spots in customer journey visibility
- Cross-channel effects remain largely unmeasured and unoptimized
The ROAS360™ Solution
ROAS360™ represents a quantum leap forward in attribution science. Our proprietary methodology combines nine distinct measurement modalities through advanced Bayesian ensemble learning, delivering:
Unprecedented Accuracy
- 15-25% improvement in out-of-sample prediction accuracy vs. existing methods
- 95% coverage probability for confidence intervals
- Dynamic weighting system that adapts to changing market conditions and data quality
Scientific Rigor Meets Business Reality
- Unified Bayesian Framework: Principled statistical approach with theoretical convergence guarantees
- Robust Uncertainty Quantification: Full posterior distributions provide interpretable confidence levels for business decisions
- Privacy-Resilient Architecture: Maintains measurement integrity even under severe data constraints
Nine-Method Ensemble Approach
Our sophisticated methodology synthesizes:
- Direct Attribution – Foundation ratio estimation with asymptotic variance analysis
- Incrementality Testing – Randomized controlled trials with causal inference
- Statistical Modeling – Penalized regression with elastic net regularization
- Multi-Touch Attribution – Shapley value decomposition for fair credit allocation
- Customer Lifetime Value Attribution – Temporal dynamics through survival analysis
- View-Through Attribution – Advanced lookback analysis across channels
- Cohort Analysis – Period-over-period lift measurement with seasonal baselines
- Proxy Metrics & Correlation – Leading indicators with regression analysis
- Survey & Qualitative Attribution – Human-reported attribution validation
Powered by Industry-Leading Data Infrastructure
ROAS360™ is fueled by IMPACTS’s unparalleled data acquisition ecosystem:
Massive Scale
- 2.5+ billion advertising touchpoints processed monthly
- 150+ data sources across all major platforms and channels
- 99.97% uptime with sub-second event ingestion latency
- 2.2 million unique customer journey sequences analyzed daily
Privacy-First Architecture
- Differential privacy implementation for aggregate statistics
- Homomorphic encryption for secure cross-partner analysis
- Zero-knowledge proofs for identity verification
- Full GDPR, CCPA, and emerging privacy regulation compliance
Comprehensive Platform Coverage
Tier 1 Integrations: API connections to advertising platforms
Tier 2 Partnerships: Data feeds from CTV/streaming platforms
Tier 3 Enrichment: Consumer behavior, location intelligence, economic indicators, and competitive intelligence data by IMPACTS
Tier 4 Proprietary: Advanced cross-device tracking, incrementality testing infrastructure, and custom attribution engines
Real-World Performance
Our empirical validation across multiple industry verticals demonstrates ROAS360™’s superior performance:
| Method | MAPE (%) | Coverage (%) | Calibration Score |
| Last-Click | 34.2 | 68.1 | 0.187 |
| Data-Driven Attribution | 28.7 | 72.4 | 0.142 |
| Media Mix Modeling | 31.5 | 70.8 | 0.165 |
| Unified ID Graph | 26.3 | 74.2 | 0.128 |
| ROAS360™ | 21.4 | 94.7 | 0.089 |
Results show statistically significant improvements across all metrics (p < 0.001).
Why ROAS360™ Now?
Adaptability in Chaos
Unlike static rule-based approaches, ROAS360™ continuously learns and adapts to:
- Changing customer behavior patterns
- Platform algorithm updates
- Privacy regulation evolution
- New channel emergence
Future-Proof Investment
- Privacy-resilient design maintains effectiveness as tracking capabilities decline
- Modular architecture easily incorporates new measurement methods and data sources
- Continuous learning algorithms improve performance over time
Transparency You Can Trust
- Full Bayesian posterior distributions provide interpretable uncertainty quantification
- Clear attribution of confidence levels to specific measurement components
Success Metrics
- 25% improvement in attribution accuracy vs. previous methods
- 40% reduction in advertising waste through improved measurement
- 95% client satisfaction with data quality and insights
- Less than 48 hours average time-to-insight for campaign optimization
THE BOTTOM LINE
ROAS360™ by IMPACTS isn’t just another attribution tool.
it’s the measurement infrastructure your marketing organization needs to thrive in the privacy-first, multi-channel future. While competitors offer incremental improvements to broken methodologies, ROAS360™ represents a fundamental reimagining of how attribution should work.
Ready to transform your marketing measurement? ROAS360™ is available now for forward-thinking marketing organizations ready to gain competitive advantage through superior attribution intelligence.
ROAS360™ by IMPACTS: Where Attribution Science Meets Marketing Success