Data Services
High-confidence intelligence to inform your organization’s strategies and goals.
We deliver certainty, not estimates.
When cultural organizations need decision-grade intelligence about audience behavior, revenue optimization, or market potential, they need answers that protect institutional reputation and multi-million-dollar investments. Our analyses don’t provide educated guesses—they deliver high-confidence insights backed by the most sophisticated cultural audience data infrastructure ever assembled.
Awareness, Attitudes, and Usage Study
Measure changes in your market’s attitudes, behaviors, and perceptions over time. Learn more
Economic Impact Intelligence Platform
Discover your organization’s unique economic value proposition. Learn more
Pricing Study
Determine your optimal pricing conditions for admission and membership. Learn more
Destination Econometrics
Unlock your tourism economy’s hidden potential. Learn more
Feasibility and Market Potential Analysis
Understand your institution’s engagement potential for the near term and beyond. Learn more
Concept Assessment
Test ideas for new programs, exhibits, or advertising campaigns. Learn more
The world’s most successful cultural institutions don’t gamble with their futures—they invest in the best intelligence available.
Let’s discuss your specific institutional challenges and explore how IMPACTS Experience can provide the scientific foundation for your most critical decisions. Contact us to begin a conversation about aligning our unparalleled research assets with your strategic objectives.